postcard – back

brochure – cover

brochure – unfolded, page 1

brochure – unfolded, page 2

email

Title: The Steven J. Parker Memorial Developmental-Behavioral Pediatrics conference promotional pieces

Client: Boston University School of Medicine Office of Continuing Medical Education

Save-the-date postcard, eight-panel brochure, and email promotional pieces for the Developmental-Behavioral Pediatrics conference. The conference was renamed to include the name of its founder, Dr. Steven J. Parker in 2010. The new course director wanted to include a biography of Dr. Parker on both the postcard and brochure, which was a new addition to the design that had been used on conference materials from previous years.

Photography credits: iStockPhoto.comикони

self-mailer – back

self-mailer – inside

Title: Alzheimer’s Disease and Other Dementias: Managing Patients in Primary Care (Dementia Practice Circles) self-mailer

Client: Boston University School of Medicine Office of Continuing Medical Education and the Alzheimer’s Association

Promotional piece for the Dementia Practice Circles online performance improvement program. Piece folds in half to form a 6″ x 9″ self-mailer, printed on 80# glossy cover stock. Print piece will be followed up by a general email with similar information, and weekly emails introducing the different faculty members, prior to the start of the program.

Photography credits: client photos

outside

inside panels

Title: 2010 Head Trauma and the Athlete conference brochure

Client: Boston University School of Medicine Office of Continuing Medical Education

Six-panel brochure for the second Head Trauma and the Athlete conference. Brochure design created to have a bold look, including photos of some of the sports discussed at the conference.

Photography credits: iStockPhoto.comИкониикони

section thumbnail page

project detail page

Title: Sanguine Theory website

Client: Sanguine Theory

This site was designed for Boston-based design and strategy firm, Sanguine Theory. The site features a variation of the original Sanguine Theory logo, to better utilize the screen space available. The front page gives the meaning of the firm’s name (“confident, passionate ideas”), while still allowing users to reach the main site navigation.

Within each section, a page with thumbnails of the projects inside that section is displayed. This allows the user to see work as an overview, and then allows them to click on each thumbnail for a larger image and more detail about the project.

The project-specific page allows for a larger image of the work, and gives information about the client and guidelines, as well as any necessary additional details, such as photography credits.

Title: The 6th International Conference on Cryptococcus and Cryptococcosis identity

Client: Boston University School of Medicine Office of Continuing Medical Education

Identity for the 6th International Conference on Cryptococcus and Cryptococcosis, including syllabus DVD cover, printed syllabus perfect-bound cover, brochure, sponsor tote bag/backpack, and t-shirt.

Photography credits: Greater Boston Convention and Visitors Bureau

Title: Sub-Zero refrigerators print campaign (comps)

Client: Sub-Zero

Original Concepting: Erin Harris and Emily Sullivan

Art Direction and Copywriting: Erin Harris

Ad copy: “Some foods just don’t go together. But an ordinary refrigerator can’t protect your food from drifting odors.

Our unique dual compressor is your solution. Fresh foods get the moisture they need, while frozen foods get the dry air they want.

Protected by an equally beautiful exterior, our superior engineering keeps flavors true until you decide how to mix them.”

Photography Credits: Erin Harris

Title: Erin Harris identity

Client: Erin Harris

Logo for artist/designer Erin Harris.

Logo depicts the artist as a young girl, with her then-signature pigtails. She holds colored pencils in her hand (a favorite medium), and is peaking out over a ledge to show her shy but mischievous personality.

Title: Sanguine Theory visual identity

Client: Sanguine Theory

Sanguine Theory is a design and creative strategy firm in Boston, MA. One of the definitions of “sanguine” is “cheerfully confident, optimistic, and passionate”; “theory” is a “belief or principle that guides action”. Together, the name translates to “confident, passionate ideas”. The Japanese kanji used in this logo means “energy”, which was an clean summary of the firm’s name. The font Marigold was used here to keep with the Asian feel of the logo, but without resorting to more stereotypical Asian-style fonts or over-the-top display fonts. Because of the other definition of “sanguine” (“of the color of blood; a healthy reddish color”), red was used to display vibrancy and energy. White and black keep the kanji and type simple and allow the logo to be reproduced in one color or two, on white, black, or colored backgrounds.

Title: S-n-B- Boston web identity

Client: Stitch-n-Bitch Boston

Logo for the Boston Stitch-n-Bitch Yahoo! group. Boston Stitch-n-Bitch is a group of local knitting meetings in the Boston metro area.

Rather than using the more typical Boston landmarks, the logo depicts the Leonard P. Zakim Bunker Hill Memorial Bridge, which runs Interstate 93 and US 1 across the Charles River. The bridge cables are replaced with colorful lines, representing the group’s yarn craft obsession, and the retro font is a reference to the vintage photographs that illustrate Debbie Stoller’s Stitch-n-Bitch: The Knitter’s Handbook.