David E. Carter has edited and published over 100 books on graphic design, including the Big Book of Logos series and Creativity annuals. More information is available at http://www.logobooks.com.

Erin Harris is a founding member and contributing writer to NO!SPEC, a site devoted to educating designers and clients alike to the dangers of speculative work. She is also a member of the AIGA’s Boston chapter and the Boston Ad Club, a visiting author for Business of Design Online, and a member of Creative Latitude, a worldwide, web-based community that unites various creative disciplines for collective promotion, education, and ethical business practice. Erin holds a bachelor’s degree from Smith College in Northampton, MA, and a master’s degree in advertising from Boston University.

“The focus of this campaign was to highlight the unique dual compressor system in Sub-Zero refrigerators,” Harris said. “The system keeps food odors from drifting between compartments of the refrigerator. Using the large, colorful images of unappetizing combinations of food that reside in the freezer and refrigerator respectively immediately captures the attention of the viewer. The discord of the food combinations draws them in, getting the main point across easily, and cultivates a curiosity about the product.”

The campaign was created for a class at Boston University, under the direction of Professor Tom Fauls. Harris will graduate from Boston University in May, with a graduate degree in advertising.

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $25 million or less. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

This year’s panel of international judges included:

• Louai Alasfahani, Managing Director/Creative Director, Paragon Marketing Communications – Kuwait
• Thomas Bonde, Art Director, SP3 – Denmark
• Simon Coffin, Art Director, Turner Studios – United States
• Rodney Durso, Creative Director, Stormhouse Partners – United States
• Frank Hoeffer, Art Director, TBWA – Germany
• Prentice Howe, Creative Director, Door Number 3 – United States
• Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives – United States
• Ilan Geva, Principal + Creative Director, Ilan Geva & Friends – United States
• Mario Hoffmann, Senior Art Director, Ogilvy & Mather – Germany
• Christopher Mackay, Technology Director, Tantramar Interactive Inc. – Canada
• Christopher Jones, Principal + Creative Director, Stellar Debris Creative Studios – Japan
• Norman Miron, Creative Director – Interactive, Marketel – Canada
• Lasha Orzechowski, Owner + Creative Director, Velocity Design Works – Canada
• Palle Victor Rasmussen, Creative Director, SP3 – Denmark
• Tom Roy, Executive Director, Corporate Communications, Promoseven Network Inc. – Dubai
• David Ross, Group Copy Supervisor, Quantum Advertising – United States

Entries in 13 creative categories are judged against a stringent set of standards. During the blind judging events (entering company names withheld) judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.

“Winning a Summit Creative Awards is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognized,” said Jocelyn Luciano, Executive Director for the Summit Awards. “It was an exciting year to watch and listen to the judges’ debate the details of individual entries. Making the hard decisions of which ones receive the top spots is hard.”

This year’s creative competition included companies from the following twenty-six countries: Australia, Austria, Belarus, Bulgaria, Canada, China, Croatia, Denmark, Kuwait, Malaysia, Mexico, New Zealand, Northern Ireland, Papua New, Russia, Singapore, South Africa, Thailand, Ukraine, United Arab Emirates, United Kingdom and United States.

Winners were selected in categories that include print, broadcast, emerging media, online advertising, marketing materials, direct mail, political, corporate video, public service, best idea never produced, industry self-promotion and student competition.

Additional information about the International Summit Awards organization, its competitions and winning firms can be found on the Summit Awards web site at http://www.summitawards.com.

Erin Harris is a founding member and contributing writer to NO!SPEC, a site devoted to educating designers and clients alike to the dangers of speculative work. She is also a member of the AIGA’s Boston chapter, a visiting author for Business of Design Online, and a member of Creative Latitude, a worldwide, web-based community that unites various creative disciplines for collective promotion, education, and ethical business practice. Erin holds a bachelor’s degree from Smith College in Northampton, MA, and is currently completing coursework for her master’s degree in advertising at Boston University.

Reach Out and Read’s promotional materials and website use a checkerboard design, polka dot pattern and primary colors. Harris used the patterns to create headers on the brochure, and utilizing Reach Out and Read’s fonts to create consistency. Unlike past years, the 2007 brochure had the budget for full color printing, so Harris was able to use the primary colors to accent important information within the brochure text, such as conference workshops and registration fees.

Reach Out and Read is affiliated with Boston Medical Center, and works to promote literacy as a standard part of pediatric care. The group trains doctors and allied health professionals to advise parents on the importance of reading to their children, and how early literacy skills impact children’s success once they start school. Reach Out and Read also places special emphasis on children growing up in poverty.

Erin Harris is a founding member and contributing writer to NO!SPEC, a site devoted to educating designers and clients alike to the dangers of speculative work. She is also a member of the AIGA’s Boston chapter, a visiting author for Business of Design Online, and a member of Creative Latitude, a worldwide, web-based community that unites various creative disciplines for collective promotion, education, and ethical business practice. Erin holds a bachelor’s degree from Smith College in Northampton, MA, and is currently completing coursework for her master’s degree in advertising at Boston University.

Graphic Design USA, a magazine for creative professionals, has been in print since 1963, and has a readership of approximately 100,000. The magazine holds two competitions annually, one for the entire design community, and the other specifically for in-house creatives. Approximately 500 entries received an Inhouse Award this year, out of more than 4,000 entries.

David E. Carter has edited and published over 100 books on graphic design, including the Big Book of Logos series and Creativity annuals. More information is available at http://www.logobooks.com.

Erin Harris is a founding member and contributing writer to NO!SPEC, a site devoted to educating designers and clients alike to the dangers of speculative work. She is also a member of the AIGA’s Boston chapter, a visiting author for Business of Design Online, and a member of Creative Latitude, a worldwide, web-based community that unites various creative disciplines for collective promotion, education, and ethical business practice. Erin holds a bachelor’s degree from Smith College in Northampton, MA, and is currently completing coursework for her master’s degree in advertising at Boston University.

“Reach Out and Read has hosted this conference for the past 6 years, but the previous direct mail campaigns did not mesh with the group’s existing promotional materials,” Harris said. “I wanted to use elements from those materials that their members and affiliates would recognize, in addition to the Reach Out and Read logo.”

The checkerboard design is a strong visual that carries through from Reach Out and Read’s informational brochures to their website to their instructional video cases. Because the conference brochure was only printed in two colors, Harris opted for the red of Reach Out and Read’s logo. This allowed Reach Out and Read’s official color to be used, which is also extremely close to the official red of Boston University School of Medicine, the accreditation sponsor for the conference.

Reach Out and Read is affiliated with Boston Medical Center, and works to promote literacy as a standard part of pediatric care. The group trains doctors and allied health professionals to advise parents on the importance of reading to their children, and how early literacy skills impact children’s success once they start school. Reach Out and Read also places special emphasis on children growing up in poverty.

Erin Harris is a founding member and contributing writer to NO!SPEC, a site devoted to educating designers and clients alike to the dangers of speculative work. She is also a member of the AIGA’s Boston chapter, a visiting author for Business of Design Online, and a member of Creative Latitude, a worldwide, web-based community that unites various creative disciplines for collective promotion, education, and ethical business practice. Erin holds a bachelor’s degree from Smith College in Northampton, MA, and is currently completing coursework for her master’s degree in advertising at Boston University.

Graphic Design USA, a magazine for creative professionals, has been in print since 1963, and has a readership of approximately 100,000. The magazine holds two competitions annually, one for the entire design community, and the other specifically for in-house creatives. This year, approximately 700 entries received the award, out of over 3,500 total entries.

“The Boston Stitch-n-Bitch members use a Yahoo! Group as the primary means of communication to announce weekly meetings, ask knitting and crochet questions, and share knitting-related news with each other,” Harris said. “They were looking for a way to distinguish their group from the other Yahoo! Groups.”

Rather than using the more typical Boston landmarks, the logo depicts the Leonard P. Zakim Bunker Hill Memorial Bridge, which runs Interstate 93 and US 1 across the Charles River. The bridge cables are replaced with colorful lines, representing the group’s yarn craft obsession, and the retro font is a reference to the vintage photographs that illustrate Debbie Stoller’s Stitch-n-Bitch: The Knitter’s Handbook.

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $25 million or less. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

This year’s panel of judges included:

• Louai Alasfahani, Managing Director/Creative Director, Paragon Marketing Communications – Kuwait

• Saurabh Dasgupta, Creative Team Head, Innocean Worldwide – India

• Bob Domenz, President, Avenue – United States

• CJ DeWaal, Creative Director, PUSH, Inc. – United States

• Rodney Durso, Creative Director, Stormhouse Partners – United States

• Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives – United States

• Nina Kokotas Hahn, Senior Writer, Type A Learning Agency – United States

• Kevin Hersh, Director of New Media, Mfx, Inc. – United States

• Mario Hoffmann, Senior Art Director, Ogilvy & Mather – Germany

• Russell Jameson, Senior Copywriter, Memac Ogilvy – Bahrain

• Wendy Moorecroft, Creative Director, Ogilvy – South Africa

• Robert Murray, Account Manger, Tribal DDB – United States

• Kyle Romaniuk, Principle, Cocoon Branding – Canada

• Tom Roy, Executive Director, Corporate Communications, Promoseven Network Inc. – Dubai

• Norton Young, Department Director, The Art Institute – United States

Entries in 13 creative categories are judged against a stringent set of standards. During the blind judging events (entering company names withheld) judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.

“Winning a Summit Creative Awards is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognized,” said Jocelyn Luciano, Executive Director for the Summit Awards. “It was an exciting year to watch and listen to the judges debate the details of individual entries. Making the hard decisions of which ones receive the top spots is hard.”

This year’s creative competition included companies from the following twenty-six countries: Australia, Austria, Belarus, Bulgaria, Canada, China, Croatia, Denmark, England, Hong Kong, India, Ireland, Israel, Italy, Kuwait, Latvia, Malaysia, Mexico, New Zealand, Northern Ireland, Russia, Singapore, South Africa, Turkey, United Arab Emirates and United States.

Winners were selected in categories that include print, broadcast, emerging media, online advertising, marketing materials, direct mail, political, corporate video, public service, best idea never produced, industry self-promotion and student competition.

Additional information about the Summit Creative Awards and winning firms can be found on the Summit Awards web site at www.summitawards.com.

Erin Harris is a founding member and contributing writer to NO!SPEC, a site devoted to educating designers and clients alike to the dangers of speculative work. She is also a member of the AIGA’s Boston chapter, a visiting author for Business of Design Online, and a member of Creative Latitude, a worldwide, web-based community that unites various creative disciplines for collective promotion, education, and ethical business practice. Erin holds a bachelor’s degree from Smith College in Northampton, MA, and is currently completing coursework for her master’s degree in advertising at Boston University.